Browsing articles in "Google"

PageRank – how it works?

Mar 26, 2012   //   by admin   //   Blog, Google, Online Marketing, Search Engine Optimization  //  No Comments

As a result of the recent PageRank update, we will be highlighting the pros and cons of PageRank and how it links to Search Engine Optimisation. PageRank is a trademark of Google and uses a link analysis algorithm to measure the relevancy of the content on a webpage compared to a search. PageRank is patented to Stanford University, who have given exclusive rights of its use to Google. In exchange, Google gave shares worth 1.8 million dollars to Stanford. Stanford later sold the Google shares for 330 million dollars. Read more >>

New social networking platform: Google+

Mar 19, 2012   //   by admin   //   Blog, Google, Online Marketing, Search Engine Optimization  //  No Comments

Google+, a new social networking platform. Google+ was introduced in June 2011, and at first, critics questioned whether or not this would make an impact on Facebook. The conclusion was that it would just be another minor annoyance for Facebook to get over.Now however, US metrics have shown that Google+, in only 6 months, has exceeded 50million users. And with the likes of the Founder of Ancestry.com (Paul Allen) who has been tracking new user sign ups, believes that it is closer to 62million. This social networking platform may not be just a minor annoyance to Facebook. Read more >>