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PageRank – how it works?

Mar 26, 2012   //   by admin   //   Blog, Google, Online Marketing, Search Engine Optimization  //  No Comments

As a result of the recent PageRank update, we will be highlighting the pros and cons of PageRank and how it links to Search Engine Optimisation. PageRank is a trademark of Google and uses a link analysis algorithm to measure the relevancy of the content on a webpage compared to a search. PageRank is patented to Stanford University, who have given exclusive rights of its use to Google. In exchange, Google gave shares worth 1.8 million dollars to Stanford. Stanford later sold the Google shares for 330 million dollars. Read more >>

Link Building

Mar 19, 2012   //   by admin   //   Blog, Online Marketing, Search Engine Optimization  //  2 Comments

Link Building is a focal point to all businesses large or small, focusing on establishing relationships with the most influential people in a certain niche, thus it is the pinnacle to achieving SEO success. Though it’s been reported that Links are not as important as achieving high ranking in the SERPs as they once were, for businesses looking to improve their online presence it is essential to have such authoritative profiles. Read more >>

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